Audible
Genre Discovery
With such a large catalog of content, Audible has great titles in almost any genre you can think of. But how best to show all of our many genres?
We tested three ways:
Icon
Simple way-finding.
Quick read.
Illustration
Evocative imagery.
More immersive.
Cover art
Inspirational.
Content-focused.
We heard from listeners that they liked both cover art and illustration. But the immersive nature of illustration helped them get inspired to find new titles.
And so, working with amazing illustrator Ricard Jorge, we fleshed out an illustration style that felt at once inspiring and flexible.
Working personally with Ricard, we created 100 different genre illustrations, incorporating feedback from editorial, creative and marketing partners.
And since then, I’ve created over 20 additional genres to expand the experience even further.
Select Set, from top left: 1. Literature & Fiction, 2. Politics & Government, 3. Gender, 4. Fitness & Nutrition, 5. Romance, 6. Epic Fantasy, 7. Classics, 8. Crime Fiction, 9. Religion & Spirituality
The illustrations were incorporated throughout the Audible experience.
And we used the illustrations to define the Audible illustration style within our brand guidelines, a resource for other partners exploring illustration for their projects.
