Audible
GenAI Collections
Audible wanted to test a series of AI-curated collections around 66 different educational topics. So how could one creative translate our new illustration style across over 60 assets quickly? It seemed fitting that AI-curated collections would get a little visual assist from AI.
Work:
Brand Systems / Content Curation
Role:
Art Direction, Design, Illustration
Leaning into the new illustration style, assets were created in one of two ways:
1
In collections related to genres with existing artwork, assets were color-shifted within the Audible palette for maximum asset usability.
2
Utilizing the established illustration style, I used Gen AI to create base shapes and objects that I further refined into stylistically matched artwork.
Between the two modes of creation, assets were able to be developed quickly and in style, extending the brand further into members’ content discovery.