Blue Point Brewing
Toasted Lager Launch
Blue Point is an east coast brewery with Long Island in its blood, looking to increase their reach to the rest of the country.
We were tasked with introducing them in person, at bar and in store, starting with their most popular brew, Toasted Lager.
Boat Rides
We’re bringing boat life to the rest of the country. A replica boat from the Bluepoint boatyard will be hitched to the back of a truck. We’ll give consumers from the bar rides around town in the boat complete with free Toasted Lager.
Talk like a Long Islandah
Oystahs, Boatyaahds and Firkin Good Beeah. Brand ambassadors will teach people how to speak like a Long Islander. And if they ordered a Toasted Lager in their new accent, they’ll get it fah free.
Limited edition coasters can be printed with these sayings and placed around the bar to encourage participation.
Custom Work Shirt
Get your customized Blue Point Brewery Work Shirt. On select nights brand ambassadors will set up stations around the bar applying pre-made name patches on your size shirt.
Blue Point Mug Club
Bars get a limited supply of specially marked Blue Point mugs. Be one of the twenty who buy one and you’re in the club. You’ll get a matching keychain with your number on it and we’ll keep your mug in the “slip” at the bar. Every time you come in, your first Toasted Lager is on the house.
Merchandise
Blue Point Croakies
Light Up Squeezable Stress Buoy
Embroidered Patch
1” Brass Pin
Oyster shucker bottle opener
Blue Point Work Shirt
Buoy Inspired Bottle Opener
Knit Watch Cap
Rain Slicker